Use: Keyword research for SEO and Google Ads.
Why popular: Free, accurate, and directly from Google.
Users search for: “free keyword research tool”, “Google keyword tool”.
Use: Backlink analysis, keyword tracking, and site audits.
Why popular: Trusted for accurate backlink and competitor data.
Users search for: “Ahrefs free trial”, “Ahrefs site explorer”.
Use: All-in-one SEO, PPC, and competitor research tool.
Why popular: Complete marketing suite with keyword trends and analytics.
Users search for: “SEMrush free version”, “SEMrush keyword tool”.
Use: Tracks website performance, index status, and SEO health.
Why popular: Free and official tool from Google.
Users search for: “Google Search Console setup”, “GSC SEO performance”.
Use: On-page SEO optimization (titles, meta tags, readability).
Why popular: Most-used SEO plugin for WordPress.
Users search for: “Yoast SEO plugin”, “how to use Yoast for SEO”.