AMTake’s free online SEO tools help you optimise your website and climb the search rankings. Check keyword density, generate meta tags and XML sitemaps, analyse backlinks, test website speed and find broken links — all in one place. Designed for bloggers, marketers, developers and small businesses, these SEO utilities reveal practical, actionable insights to improve on-page optimisation and visibility. Every tool is fast, easy to use, mobile-friendly and completely free, with no sign-up required.
Free SEO Tools to Audit and Improve Your Site
Good SEO is mostly about finding and fixing the right things. AMTake’s SEO tools cover the whole picture — off-page authority, on-page content, technical health, crawling and campaigns — and give you practical, actionable results rather than a wall of numbers. Paste a URL, keyword or a piece of content, run the check, and see exactly what to improve, without an expensive subscription.
Backlinks & authority
Gauge off-page strength with the Backlink Checker and the Domain Authority Checker, for your site or a competitor’s.
On-page content
Tune your pages with the Keyword Density Checker, Meta Tag Generator and Plagiarism Checker.
Technical health
Catch dead links with the Broken Link Checker and measure load time with the Website Speed Test.
Crawling & indexing
Help search engines find your pages with the XML Sitemap Generator and control access with the Robots.txt Generator.
SERP preview
See how your result will look in Google before it goes live with the SERP Snippet Preview.
URLs & campaign tracking
Create clean, readable URLs with the Slug Generator and trackable links with the UTM Builder.
Insights You Can Actually Act On
Actionable, not just data
Every tool highlights what to fix — a broken link, a missing tag, a slow asset — so you spend time improving, not decoding numbers.
No costly subscription
Run audits, generate files and check pages for free — a practical alternative to paid SEO suites for bloggers and small sites.
Beginner-friendly
Clear, plain-language results with no complex dashboards, so you do not need to be an SEO expert to use them.
On-page, technical & off-page
Content, site health, crawling and links are all covered in one place, so nothing important slips through the cracks.
How to Use an SEO Tool
- Enter your URL, keyword or content The page, site or text you want to analyse.
- Run the check One click, and the tool analyses the page or generates the file you need.
- Review and fix Read the issues and recommendations, then apply them to your site.
SEO Jobs You Can Tick Off Today
Chasing rankings? Start by finding broken links that waste crawl budget, then check your page speed. Writing a new post? Generate its meta tags and preview the Google snippet so the title and description fit. Launching a site? Build an XML sitemap and a robots.txt for clean indexing. Sizing up a rival? Compare domain authority and backlinks. And running ads? Tag every link with the UTM Builder. All free, all actionable.
Frequently Asked Questions
Are all these SEO tools free to use?
Yes. Every SEO tool — backlink and authority checkers, broken-link and speed tests, meta tag and sitemap generators, and the SERP and UTM tools — is completely free, with no sign-up and no credit card required.
Do I need to sign up or connect my website?
No. You never have to register, log in or verify ownership. Just paste a URL, keyword or piece of content and run the check — nothing is connected to your Google or hosting account.
How accurate are the SEO tools?
The technical tools (broken links, speed, meta tags, sitemap, robots.txt) analyse your page directly, so they are precise. Metrics like backlinks and domain authority are estimates from third-party data, best used to spot trends and compare pages rather than as absolute figures.
Which SEO tool should I use for my task?
Use the backlink and domain authority checkers for off-page strength, the keyword density, meta tag and plagiarism tools for on-page content, the broken-link and speed tests for technical health, the sitemap and robots.txt generators for indexing, and the SERP preview and UTM builder for search and campaigns.
Can I check a competitor's website?
Yes. Tools like the backlink checker, domain authority checker, broken-link checker and speed test work on any public URL, so you can benchmark a competitor’s site alongside your own.
How do I find and fix broken links on my site?
Run your page through the Broken Link Checker — it scans every link and flags 404s, redirects and errors with their status codes. Then update or remove the dead links, since broken links waste crawl budget and hurt user experience.
What is domain authority and how should I use it?
Domain authority is a 0-100 score estimating how likely a site is to rank, based largely on its backlink profile. It is a comparative signal — useful for judging one site against another or tracking progress — not a metric Google uses directly.
How do I create an XML sitemap and a robots.txt file?
Use the XML Sitemap Generator to list your pages for search engines, and the Robots.txt Generator to tell crawlers what to access. Add the sitemap to Google Search Console and place robots.txt at your site’s root so engines find them.
Do these replace paid SEO suites like Ahrefs or SEMrush?
For quick checks and everyday tasks — audits, meta tags, sitemaps, broken links, snippet previews and campaign links — they cover a lot for free. Large paid suites offer deeper crawls and historical databases, but for bloggers and small businesses these free tools handle most needs.
How do I preview how my page will look in Google search?
Use the SERP Snippet Preview: enter your title, URL and meta description to see how the result appears on desktop and mobile, with a live character and pixel-width check so nothing gets truncated.
Is keyword density still important for SEO?
Only loosely. Google now understands meaning and synonyms, so relevance matters more than a target percentage. Use the Keyword Density Checker to confirm your topic is clearly covered and to catch accidental over-optimisation, not to hit a number.
How do I test my website speed and performance?
Run the Website Speed Test to measure load time and see what is slowing the page down. Faster pages rank and convert better, so fix large images, heavy scripts and render-blocking resources first.
Can I use these SEO tools on my phone?
Yes. Every tool works in any modern browser on mobile and desktop, so you can run a quick check or generate a file from anywhere.
What are UTM parameters and why use them?
UTM parameters are tags added to a link (source, medium, campaign) that let analytics tools show exactly where your traffic came from. Use the UTM Builder to create consistent tracking links for emails, ads and social posts.
Will using these tools improve my Google ranking?
The tools help you find and fix what influences ranking — broken links, slow pages, weak meta tags, thin content and missing sitemaps — but ranking also depends on content quality, backlinks and competition. Use them to remove problems and guide improvements, not as a guaranteed switch.